Top 5 Instagram tips for businesses in 2017 [Bonus Inside ]

Top 5 Instagram tips for businesses in 2017 [Bonus Inside ]

30/09/2017 Social Media Marketing 280
Top 5 Instagram tips for businesses in 2017

     Presenting top 5 Instagram tips for your business in 2017. Get more conversions through engagement with these simple yet successful tips and tricks. Who got Instagram? Oops, I should rather ask – “Who doesn’t have a Instagram these days?” We take pictures of our family and friends, scenery, especially our food, pets and don’t forget all the selfies! (Personally I feel like selfies don’t rule most of the niche placed in Instagram. While documenting our lives is a great way to store memories, it’s also a solid way to gain new followers and likes on everyone’s favourite photo sharing app, Instagram(IG). So what’s in for business with IG? I will break it down with some statistics of why it’s more than friendly to use Instagram for you business. More over I will list out 5 tips to improvise your brand business on Instagram in 2017. And there are 5 extra tips that I will add on just because you decided to have faith in us. So a total of 10 tricks? Wait, why not surprise you even further….pssst…we got another extra 5 hidden secrets for you 😉 read on!

Many companies focus mainly with marketing their products to teens and college students since they immediately fast forward your commercials and delete your emails. Not only that,  Instagram is reaching a demographic that is generally very hard to market to. Since launch till date Instagram has gained over 600 million users. Following demographics of those users are:

  • 24.6% of fortune 500 companies have an account
  • 50% of users use an iPhone and 50% use Android
  • 60 million photos are uploaded per day
  • 68% of users are female and 32% are male
  • 90% of the 200 million users are under the age of 35
  • 1.6 billion likes occur every day

So, if your company already has an Instagram account and if it doesn’t then I highly recommend you to make one, keep in mind while sharing your content. Here are

The top 5 tips for businesses

1. Timing is everything matters:

Even with 200 million+ users, there are still popular times that more users are engaged with their account. Unfortunately, there is not a magical time to post, but many studies have shown that posting a picture between 9am and 9pm EST is likely to get the best results. I have analysed these results personally since 2011 and I have seen great… great results. The most users are typically engaging with their Instagram account from

3-4 EST. Doesn’t matter which part of the world you are from. The timing should depend on your niche and targeted audience i.e. the country in this case.

Let’s say I want to pitch a sports product to players in south Africa so it’s bit obvious that I will build my brand around it but I will make sure that I post in peak times of south African timing standards. Same goes with India, United states and so on. Because it goes without saying that you don’t expect people to be awake at 3AM waiting for your post just because your time zone is different and you post at your convenience. It’s like either you caught their eye or you did not.






2. Share variety of content:

While your ultimate goal is to sell your product, don’t just post sales information. Users want to relate to you on their level, so use Instagram as a chance to give them a glimpse of what exactly your

company is, put a face to the people behind the brand. Interact with them. If you can’t personally revert back then hire someone. Don’t stop yourself from showcasing what exactly your brand is about. Just dive! Check out my post below, that’s one variation that I added out recently-

3. Hashtags!!:

What’s IG without hashtags LOL. While it might seem strange, hashtags actually have a significant impact on the success of the content you post. Instagram is a tool to search and engage with new content that is interesting. Utilizing the hashtag allows you to connect with unconnected users. But #Don’t #Do #This #Because #Its #Useful #Only #On #certain #Tags # Like : “#Picoftheday” so choose your hashtags wisely.

4. Post videos

The Instagram video function has become more popular than the video posting app, Vine. Not only are videos fun to post but they engage users. Not a fan of videos? well let me tell you that people engage more on videos than on photos. It doesn’t have to be a epic production. It can be something like

– Give a tour of the office, snippets of an event you’re attending or a quick how-to. Oddly enough.


Hey, come say hi to me on Instagram. Let’s talk about growing your business


5. Use Filters:

One of Instagram’s best features is that users can instantly turn a simple iPhone photo into a high quality piece of art with the handy editing tools, but choosing the right filter can increase or decrease the number of likes you receive. But don’t hesitate use the best finish that you find.  People are drawn to photos with blue tints, over red or orange images and light photos are generally more popular than dark photos. The top 3 most effective filters are Normal or No Filter, Mayfair and Inkwell. But don’t be afraid to post a no filter picture one a while. Sometimes simplicity is the key. Oh, make sure to add #NoFilter hashtag when you do 😉 That’s one of my no filter share…

Bonus: 5 Extra Tips

1. Host a contest/giveaway:

Hosting a contest is often the most effective way to boost engagement and get new followers quickly  not only on Instagram but on any social network. Since Instagram has grown in popularity even though it has disabled links in description of the photo/video, it makes it one of the best social platforms to run a contest or giveaway. I personally feel like giveaways are the most recommended if you have a good organic followers base. You can ask your follower to complete a task or simply ask them why should they win it. It’s a great way to know your fans and how important your product is to them. You can add on a simply trick to tag 2 others so that your post will reach out more.

2. Use your photo captions:

One of the best ways to get more likes on your Instagram photos is to use your photo’s caption to ask a question. We all have seen it and ‘noticed’ it, didn’t we? Because this is a great way to drive not only photo likes, but comments, too. Does that mean you caption all posts from now on? Not really, it would be of fair terms if you use captions on candid clicks mostly. If it’s a goal to get on Instagram’s most popular “Explore” page, and you have enough followers to do so, don’t be afraid to ask in the photo caption section of your next uploaded photo. Ask and often you shall receive! So what happens if you get into explore page? That’s a good silver mine for attracting new followers and likes.

Explore page is tailored for everyone single user but divided into niches so a sports person won’t see some art post unless he has previously browsed for art work on IG.





3. Use those apps:

Look there are some dedicated apps just to make Instagram more graceful so use it! Use photo-editing apps to enhance your photos before you post them on IG. As I mentioned before, not all of the pics have to be filtered or edited. Sometimes the best one is the natural one. Just do the necessary adjustments. Two of them are integrated Boomerang and Photo grid Below are a few of the best, along with a short description of what they do:

• Instaframe: Instaframe is a free app that allows you to create really awesome photo collages. There are lots of photo collage apps available, so see what fits you best. Check out my post below where I made this graphic literally using just my phone and different apps (Not listed in here)

• Squaready — Instagram Layouter: When you upload a photo to Instagram from your phone’s photo library, Instagram will make you crop it into the shape of a square. If you want to feature an entire photo without cropping it, Squaready allows you to do this. Plus it’s free!

• Camera+: Camera+ ($1.99 on itunes for iphone users only) one of the most popular photo-editing apps available. Use Camera+ to adjust the lighting, brightness, contrast and clarity of your photos. It’s also a really handy app for shooting, as it allows you to zoom more tightly and improve your lighting on the spot!

• Picfx: If you want to really pump up the look of your photo with filters, Picfx ($1.99) is your go-to app. It has 100+ effects, textures and frames to choose from, and will automatically format your photo into a square for easy Instagram uploading. But I don’t recommend it as there are several free apps but if you wanna go for it then why not?

4. Share teasers:

For product-based businesses, upload photos to Instagram that feature teasers of a soon-to-be-released product or an exciting event that’s around the corner. That’s like an all in one post which will indicate that you are working on your product but also as an update. Teaser photos are great for catching users’ interest and for driving photo likes!

6. Share candid shots:

Think of your brand’s Instagram account as your followers’ backstage pass, or a behind-the-scenes look, at the inner workings of your company. People don’t want to see the same highly polished images your brand uses for adverts, they want to see images that are more relate-able and less edited. That’s when you remember that I told you, keep it natural unless and until required. Don’t over do either of them because if you just post casual pics it will come out as you are not focusing on quality content but if it is all polished then there will be a rise of doubt if the product is fake or what.

Your Instagram account should strive to highlight your employees and the work they do. Even if your business employs hundreds of people, featuring even just a few faces from behind your brand allows your brand to appear much more transparent with your followers.

Note: The content you post on Instagram doesn’t always have to be marketing driven, it can be just for fun! That’s the key point from tip no.1 (Variation). After all, these kind of photos often get the best engagement. Stop thinking so much about how to get you’re going to get your branding message across and focus on the essence of the platform, which is a human-centric and playful.

5 Hidden tricks as promised

Click here for 5 Hidden tricks to increase your fan base


Now that you have levelled up into the world of Instagram, go take some photos, Instagram users are waiting to see what your company has to share! Don’t keep it one way. Don’t expect customers to fall into you unless you are Nike. Reach out, team up, collaborate and reinvent! Before you go I got 2 questions for you, be brutally honest:

1) How often do you use filters?

2) Do you think FB Ad’s bring in more conversions than IG?

If you got any more tips feel free to comment them below, I will add them in my next tutorial.


280 Responses

  1. Ami says:

    Superb insight. Had met you at the socialize store meet. Will work on your tips

  2. Ami says:

    Would love to connect and work with you

  3. slots free online free slots online no download no registration online slots real money vegas slots online free | – heart of vegas free slots – hollywood casino online slots

  4. Speedy Cash says:

    payday loans without credit check 500 fast cash fast loans no credit quick loan for bad credit

  5. fast loans fast loans online payday loans instant approval loan fast

  6. Get A Loan says:

    fast loans no credit check loan fast lendingtree personal loans payday vr

  7. Speedy Cash says:

    500 fast cash loans review bad credit quick loans fast loans

  8. cash advance payday loan loan fast fast loans fast loans

  9. Payday says:

    poor credit loans usda loans poor credit loans short time loans

  10. bad credit loans cash payday loans reputable debt consolidation companies poor credit loans guaranteed approval

  11. Sannytab says:

    Make a more new posts please 🙂

  12. Thanks a lot for providing individuals with an extraordinarily remarkable chance to discover important secrets from this website. It is often so pleasant and packed with a lot of fun for me and my office peers to search your site no less than 3 times per week to read the fresh things you have got. Of course, I am just usually motivated considering the cool principles you give. Selected 3 facts in this post are in fact the most efficient we have all ever had.

  13. I and also my buddies have been going through the good tips and hints located on your web blog and then before long came up with a terrible feeling I never expressed respect to you for those secrets. All the boys had been as a result stimulated to study all of them and have now actually been tapping into them. Appreciate your being indeed considerate and for going for varieties of high-quality themes most people are really wanting to understand about. Our own sincere regret for not expressing appreciation to sooner.

  14. I happen to be commenting to make you understand what a helpful experience my cousin’s child gained reading your web page. She came to find numerous issues, most notably how it is like to possess an ideal giving mood to let folks very easily gain knowledge of several complex topics. You truly surpassed her expected results. Thank you for displaying those invaluable, healthy, informative as well as unique tips on that topic to Janet.

  15. jordan 6 says:

    A lot of thanks for your entire hard work on this web page. Betty enjoys engaging in investigations and it is simple to grasp why. Many of us learn all about the powerful way you offer practical strategies via your website and increase response from other people on that idea and our daughter is learning so much. Enjoy the rest of the year. Your carrying out a superb job.

  16. Youre so cool! I dont suppose Ive read anything like this before. So good to find any person with some original ideas on this subject. realy thank you for beginning this up. this website is one thing that is needed on the web, someone with a little bit originality. helpful job for bringing something new to the internet!

  17. Oh my goodness! a tremendous article dude. Thanks Nevertheless I’m experiencing difficulty with ur rss . Don抰 know why Unable to subscribe to it. Is there anyone getting similar rss drawback? Anybody who knows kindly respond. Thnkx

  18. air max 2018 says:

    Would you be fascinated with exchanging links?

  19. I precisely had to thank you very much once again. I’m not certain what I could possibly have worked on without the entire basics provided by you about this subject matter. It previously was the difficult situation in my circumstances, however , seeing this specialised form you solved it took me to jump for happiness. I will be happier for your information as well as hope you really know what a great job you’re carrying out educating many others through the use of your webblog. I know that you haven’t got to know any of us.

  20. hermes bag says:

    I wanted to put you that bit of note just to give thanks the moment again for these extraordinary guidelines you have contributed on this website. It has been quite strangely generous of you to grant without restraint exactly what a lot of people would have distributed for an e book to help with making some bucks for themselves, primarily since you could have done it if you ever decided. These good ideas additionally worked to be the great way to fully grasp most people have the same eagerness the same as mine to know the truth significantly more with regards to this issue. Certainly there are many more enjoyable opportunities ahead for individuals who go through your blog post.

  21. molkaskita says:

    we came across a cool web-site that you may delight in. Take a appear when you want

  22. Sites of interest we have a link to

  23. Very nice article. I absolutely appreciate this site . Stick with it!

  24. Excellent blog post . I certainly love this website. Keep writing!

  25. goyard says:

    Needed to compose you this very little remark so as to give thanks once again for these superb concepts you have provided on this page. This has been really incredibly open-handed with people like you to deliver openly just what most of us could possibly have offered for an ebook in order to make some bucks for their own end, most notably now that you might well have tried it if you decided. These guidelines likewise worked to become a easy way to understand that other people online have the same dreams like mine to find out good deal more when considering this condition. Certainly there are numerous more pleasant moments ahead for people who read through your blog post.

  26. birkin bag says:

    I happen to be commenting to let you be aware of of the excellent encounter my friend’s daughter had viewing your webblog. She realized too many details, which included how it is like to have an awesome helping mood to let the mediocre ones with ease comprehend specified grueling issues. You really did more than readers’ expected results. I appreciate you for coming up with such good, trusted, educational and fun thoughts on the topic to Evelyn.

  27. I together with my friends were actually examining the best suggestions found on your web blog while unexpectedly developed a terrible suspicion I had not expressed respect to you for them. All of the young men were thrilled to see them and now have pretty much been using these things. Many thanks for truly being really helpful and also for pick out this sort of helpful areas most people are really needing to be aware of. Our sincere apologies for not expressing gratitude to you sooner.

  28. kyrie 4 says:

    Needed to create you a little bit of remark to thank you very much over again on your pleasant tactics you’ve contributed in this article. It is really wonderfully generous of you to allow extensively all numerous people would have made available as an electronic book to end up making some profit for their own end, primarily seeing that you might have done it in case you decided. These concepts likewise served to become great way to be sure that other people have a similar zeal just like my very own to see way more around this problem. I’m sure there are lots of more pleasurable occasions in the future for individuals who browse through your site.

  29. jordan 11 says:

    I precisely needed to appreciate you yet again. I am not sure the things I might have made to happen in the absence of these smart ideas shown by you relating to my topic. It became an absolute intimidating case in my position, but looking at the very professional avenue you resolved the issue forced me to weep with happiness. Now i’m happier for the work and have high hopes you find out what an amazing job you happen to be accomplishing educating others thru your blog. I am sure you haven’t come across all of us.

  30. Thanks so much for giving everyone a very terrific opportunity to read critical reviews from this blog. It is often very amazing and as well , full of a great time for me and my office colleagues to search your web site particularly thrice every week to learn the new things you will have. And indeed, I’m always pleased with all the spectacular solutions you serve. Certain two areas in this post are certainly the most beneficial we have ever had.

  31. kd shoes says:

    I must express some appreciation to this writer just for bailing me out of this type of matter. Because of looking throughout the online world and getting notions that were not powerful, I thought my life was well over. Being alive without the approaches to the difficulties you have fixed all through the site is a serious case, as well as ones that would have adversely damaged my entire career if I hadn’t come across your web site. The competence and kindness in maneuvering a lot of things was excellent. I’m not sure what I would’ve done if I had not encountered such a point like this. I can now look ahead to my future. Thanks for your time very much for the specialized and result oriented guide. I won’t hesitate to refer your web page to anyone who needs to have care about this matter.

  32. I simply wanted to type a quick comment to appreciate you for all the remarkable information you are writing on this site. My rather long internet lookup has at the end of the day been recognized with extremely good facts and techniques to talk about with my contacts. I ‘d assert that most of us visitors are undeniably endowed to live in a useful community with many perfect people with useful solutions. I feel truly privileged to have come across your entire site and look forward to plenty of more brilliant times reading here. Thanks once more for everything.

  33. lebron 14 says:

    I am commenting to let you be aware of what a terrific discovery our daughter developed reading through yuor web blog. She figured out plenty of things, not to mention what it’s like to possess an incredible teaching style to let many others without problems gain knowledge of several tortuous subject matter. You really exceeded people’s expectations. Thank you for producing those informative, trustworthy, revealing and in addition cool thoughts on the topic to Julie.

  34. hermes bag says:

    I enjoy you because of all of your effort on this blog. Ellie enjoys working on investigations and it is simple to grasp why. A number of us learn all regarding the lively tactic you present important suggestions via your blog and as well as cause contribution from the others on this subject and our own child has been discovering a whole lot. Take advantage of the rest of the year. You’re conducting a dazzling job.

  35. I really wanted to jot down a simple word so as to say thanks to you for some of the wonderful guides you are writing on this site. My extensive internet lookup has now been recognized with awesome knowledge to exchange with my family and friends. I would say that we website visitors actually are very much endowed to dwell in a fantastic place with so many perfect individuals with valuable tips. I feel truly grateful to have discovered your entire site and look forward to many more pleasurable moments reading here. Thanks a lot again for a lot of things.

  36. I happen to be commenting to make you be aware of what a brilliant encounter our daughter obtained checking your webblog. She came to find such a lot of details, which include how it is like to possess a very effective coaching spirit to get other folks very easily master specified complex issues. You undoubtedly surpassed visitors’ expected results. Thanks for coming up with these informative, trustworthy, edifying and even fun thoughts on the topic to Jane.

  37. I simply desired to thank you so much once more. I do not know the things I would have taken care of in the absence of the entire techniques shared by you relating to such concern. This was an absolute terrifying difficulty for me personally, however , observing a specialised technique you resolved it forced me to jump for joy. I will be happy for this service and pray you are aware of a great job you have been doing instructing the mediocre ones through the use of your web page. Probably you have never got to know any of us.

  38. Needed to create you one tiny note to give many thanks over again on the exceptional tricks you have featured on this website. This has been remarkably generous of people like you in giving unhampered all a few people might have offered for an e-book to generate some profit for their own end, certainly considering that you might well have tried it if you decided. Those good ideas in addition served to be a great way to be certain that other individuals have the same fervor really like my own to understand whole lot more concerning this issue. I am certain there are millions of more pleasurable instances ahead for people who looked over your blog post.

  39. air max says:

    I definitely wanted to type a small word to be able to say thanks to you for all of the amazing tips and tricks you are giving at this website. My long internet investigation has finally been compensated with good knowledge to write about with my pals. I ‘d repeat that many of us site visitors are very much endowed to exist in a decent place with many awesome professionals with good concepts. I feel very much lucky to have seen your web page and look forward to tons of more cool moments reading here. Thank you again for a lot of things.

  40. I must voice my appreciation for your kind-heartedness in support of people that need help on in this idea. Your very own commitment to getting the solution along was wonderfully valuable and have constantly encouraged some individuals like me to achieve their endeavors. This insightful guide denotes this much a person like me and still more to my fellow workers. Thank you; from each one of us.

  41. My husband and i ended up being now joyous when John could carry out his web research by way of the precious recommendations he gained from your very own web page. It is now and again perplexing to just find yourself giving away procedures that many people may have been selling. And we figure out we now have the writer to appreciate for that. The specific illustrations you’ve made, the simple site menu, the relationships you will make it easier to create – it’s all powerful, and it’s really helping our son in addition to us believe that the subject matter is thrilling, which is very essential. Many thanks for all!

Leave a Reply

Your email address will not be published. Required fields are marked *

Twitter widget by Rimon Habib - BuddyPress Expert Developer