How to Find Your Own Blog Niche in 2017 [Guide]
One of the worst things to decide while embarking on an online journey is to stick to one niche. I have had major issues for more than 4 years. This is my personal experience so I hope you learn from it too. But before we dive into my story and this guide. “What is a niche in internet marketing?” Well I’m here to explain what a niche is, and the importance of one. Without understanding the concept; you could possibly make or break your business.
A niche, or niche market, is a specialised sub category, you could say, of a market. For example, Baseball is a niche. A very broad niche that is. So, you would sub categorise it into smaller less competitive niches. New York Yankee Baseball Players would be a niche market.
” Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.”– Nate Parker
You are basically taking a broad topic, and subsidising it into smaller topics. Anyone looking to build an online business needs to understand the importance of what a niche is. Not being cautious, when choosing a niche, can be devastating to your business. It wasn’t devastating to me but I am sure I would have had more following comparatively. Before we hope into it further thanx to work from home tools guy and I can build a blog girl.
The Importance Of A Niche
You know the saying,”Try to please everyone, and you will please no one.” Well that’s kind of how this story goes. When you create a business, you need to satisfy the needs of a small specific group of people, instead of the needs of the whole. You can’t expect to satisfy everyone. The world isn’t perfect like that. So instead, you satisfy the few. The more narrow you make your niche; the stronger your business will grow.Instead of just being a jack of all trades, and not being great at all of them, you will have just one trade to sharpen your skills on. This is how you will become the expert of your niche. As well as, this is how visitors will speak more highly of your business.
You are meeting their needs, and solving problems so they will tell their friends with those specific needs to go to you. In turn this attracts more business. More business means more money for you. Remember though, just because you started really specific, does not mean you can’t expand more broad after. Learn about your niche, become an expert, beat up on the low competition, and then challenge the more broad, more competitive niche. I always knew how important it was to have a niche but as a multi-content creator it’s difficult to manage several niche sites, accounts and social belongings all together without a virtual assistant. I don’t like out-sourcing the work so I create my own extra-ordinary content. And that’s an exception. Another example would be Gary vee, Alex Becker Etc. They are know for their IM success but they don’t own a specific dedicated website just for IM. It’s more like a news portal.
Problems People Run Into When Choosing A Niche
For any newbie joining the game, There are always thoughts running throughout their head. If you are a newbie yourself; think about your own thoughts for a second. You are trying to find a niche, but not sure what to pick. You of course, in the sense of building a business, want to actually make money with whatever niche you decide to choose. Am I right? even if I’m wrong, most people would agree with at least part of what I’m saying. Here’s just a few issues a lot of people run into:
You don’t want to exclude anyone; You want to help everyone.You may think that building on a narrow niche is going to earn you less money. Maybe your just scared of making money. Maybe you’re scared of success.
What you need to know is this; Focusing on a more narrow niche will actually allow you to help more people. Why? It goes back to what I said earlier. Try to please everyone, and you will please no one. Let’s say you deal with healing herbs. More specifically, you know all about different herbs to help heal arthritis. When people find your website, they will know that you are an expert in this. When those people go to a friends house that is looking for natural ways to heal their arthritis. The friend will mention your website. They’ll talk abut how informative it is, and how it might help them. Thus you are gaining more business because of your expertise.
Now back track a little bit. Pretend, instead of just arthritis, you’re going to talk about all the different pains and illnesses herbs can cure. Now you aren’t an expert. You just know a little bit of information about everything. Now you aren’t satisfying anybodies needs. Do you see the difference?
What People See When You Are More Specific..
There are many key essentials to niche marketing. It’s very important to take some time, but not a whole year, to figure what your niche should be. When you narrow things down, people feel like they are important. Why? because you put a focus on them, instead of the general population. They feel you can relate to them better, and trust you more because
of it. These are the biggest reasons why you should focus on a narrow niche:
It’s a lot more profitable to choose a narrow niche. Less competition means more customers to you. You are choosing a group you fully comprehend and know exactly how to meet their needs.
You are going to have a bigger increase in the amount of referrals that you receive. People know what your speciality is. When their friends start asking questions; people will know exactly which direction to point them in. Here is a cool representation of a niche breakdown:
You will be considered the expert in your niche. You never know; this could lead to bigger and better business ventures with others. Who doesn’t follow the advice of an expert? Like I said; start narrow and expand out into a more broad niche, once you get established. This is the best way to have a profitable website in a shorter amount of time. If you are doing baseball bats as a niche; explain everything possible about baseball bats.
After, you could consider talking about baseball gloves on your website next. Then baseball helmets. eventually as you are become more of an authority your website will be a able to compete with a more broad niche like baseball. I don’t want to just blabber without any reasonable use so here is:
A list of 95 evergreen niche:
1. Weight Loss
It is one of the biggest and most popular.
2. Muscle BuildingWorks best to monetize affiliate sites.
3. Dog Training
4. Online IncomeIt is most searched online niche, and
it’s simple to buy traffic.
6. New LanguagesLanguage courses have some of the highest conversion rates in the online marketing industry, and they pay more than other informational product types.
8. Finance12 of the 20 most popular Clickbank products are income-related. Personal finance books are regularly on top of Amazon’s Best Seller list. Many finance keywords have great search volume.
9. Self Help/Self Improvement
The self help niche is evergreen and very competitive because people are always on a quest for self-improvement. Who knows—you may even get rid of some of your own stress!
Here are other niches that are evergreen:
- Back Pain
- Bass Fishing
- Boating & Sailing
- Camping and Hiking
- Chronic Fatigue
- Cure Hemorrhoids
- Dog Training
- Eating Disorders
- Green Living
- Hair Loss
- Heart Disease
- Home and Garden
- Interior Design
- Lawn Care/Gardening
- Learn The Guitar
- Learning new languages
- Life Coaching
- Marriage Advice
- Martial Arts
- Memory Improvement
- Mental Health
- Mountain Biking
- Natural Healing
- Obsessive Compulsive Disorder
- Organic Food
- Public Domain
- Saltwater Fishing
- Scrap book
- Self Defense
- Stop Snoring
- Stress Reduction
- Tattoo Removal
- Time Management
- Wedding Planning
- Weight Loss
- Weight Training
- Wine Making
Your Niche Is Your Foundation; Don’t Forget It!
Now that you know exactly what a niche is in internet marketing. Use this information to apply towards your website. Be the expert, I wouldn’t say to not to be jack of all trades. Sometimes quotes stand good in books itself and not necessarily stand a meaning in real life. So my main focus is to explain you that it’s better to have a niche but if you don’t then you should either be a multi-content creator or own several niche specific websites. If you can’t do either of them then you need to choose one niche and just stick to it. It’s not that hard to pick that way. Having a speciality is what makes you more important and people trust you more.
Crack your Niche with these tips:
What does it mean to find your own blogging niche, and why should you stick to one? Having a niche means having a set idea or a topic that you write about. It is a more specific way of categorizing your content and attracting visitors who are interested in that topic. Choosing one gives your blog a little more purpose. It allows you to become known as someone who posts about -blank-. If you’re ready to settle down and choose a niche for your blog instead of writing about whatever you feel like writing about… What are some of the things that you regularly post about? Are there any that you really wouldn’t miss if you stopped including them? If you post about a variety of things currently, try eliminating some of the ones that don’t excite you very much. Try to get that list down to 2 or 3 topics and you’ll have a better idea of the direction your blog can take.Narrow down your current topic list
1. Find what excites you
Writing about things that you enjoy should come naturally. Why not take one of those things and create a niche blog about it? Following your heart is the best way to stumble upon a niche that appeals to you. Find something you love, and go from there. If you’re planning on sticking with it for the long haul, it’s essential that you find a niche that you actually enjoy being a part of!
2. Forget about everyone else
Try to get the “people have already posted about that” mentality out of your mind. I’m pretty sure that there is a blog post already created about every single thing in the universe by now, but that doesn’t mean that you can’t write about those things as well. Everyone has a unique perspective or skill that they can add to any conversation, so instead of worrying about whether or not it’s already been done before, concentrate on how you can make an idea unique to you.
3. Use your experience
If you’ve been trained in a certain area, you’re already one step closer to finding your perfect niche. Using your skills and experience is a safe way to venture into a new niche blog and become a resource for others interested in that area. I’m positive that there is something that you are skilled at (formally trained or not!), but it’s up to you to unleash your knowledge to the world.
4. Become a self proclaimed specialist
We all have things that we are good at or that we like to partake in. The difference between people who generalize in an area and people who specialize in one is the amount of focus and attention they give a particular topic. When you focus entirely on one area, over time you will become somewhat of an expert in that field. Whatever niche you choose, always be sure that it’s something you can keep up with and use your personality to really make your blog shine. Finding your niche is the first step, keeping visitors around and offering your unique point of view is the next!
5. Use your lifestyle as inspiration
Creating a “lifestyle” blog doesn’t always have to mean that you write about anything and everything that happens in your life. Instead, use some of your lifestyle experiences as inspiration for your niche. Perhaps you take yoga every week. Your blog could be centered around yoga and healthy lifestyles. Or maybe you work as a florist and could come up with some awesome floral inspired topics to fill a blog of the same niche.
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